Business Administration and Management

This course provides students with the opportunity to develop or hone their leadership skills through the Collegiate DECA, a national organization of college students preparing for a variety of career areas. Activities promoted by DECA integrate with and enhance the student's college curriculum. Students will participate in leadership activities and conferences. Membership in Collegiate DECA is a requirement. (S)

This course is an overview of marketing and distribution and all activities that direct the flow of goods from producer to consumer. The course focuses on the components of the marketing mix - product, price, place, and promotion - and examines the consideration that needs to be made to effectively implement a marketing plan. The student will take learned knowledge and translate it into a marketing plan for an existing or fictitious business. (F, O)

This course is a study of the management activities of planning, organizing, directing, and controlling. Various internal and external factors which affect business will be explored, including how marketing and management decisions can contribute to the overall success of a business venture. (S, O)

Introduction to management theory and applications intended to increase supervisory effectiveness. Topics include planning, leading, organizing, controlling, coordinating and decision-making at the supervisory level. (As needed)

This is a study of the integrative role of the use of promotion to inform, persuade, or remind consumers of the business or organization. This includes a discussion on how to utilize the elements of promotion (advertising, publicity, sales promotion, personal selling) in a coordinated way to meet organizational objectives. Students will develop and present an advertising/promotional campaign for a product or business as a culminating course activity. (F, O)

This course will present students with the fundamentals of marketing research for understanding the role of research in managerial strategic planning, defining the problem, designing research instruments, and analyzing data to make the proper recommendations. (S/S-online)

Students will learn how to build a loyal, long-term customer relationship by meeting the needs and wants of customers, handling difficult customers with tact and skill, respecting diversity, and providing superior customer service in person, online and via telephone in a variety of customer service environments. (F-online)

A basic course in the principles and psychology of selling with an emphasis on techniques and human relations in the selling situation. The steps of a sale including feature-benefit analysis, handling objections, and closing the sale are included. Students participate in exploring product knowledge, understanding and analyzing the consumer, and investigating the competition using experiential exercises. (F, S, O)

Professional sales management integrates sales and marketing management. Emphasis is on relationship selling, which seeks to establish long-run partnerships with customers based on trust, quality and mutual respect. More attention is given to industrial sales than to consumer sales, selling products and services to businesses. This includes planning and organizing the sales force, estimating the market potential and developing, directing, motivating and leading the sales force, as well as consideration of controlling and evaluating sales performance. Prerequisite: BADM 240. (As needed)

This course is designed to address the direct, industrial and professional salesperson's approach to problem-solving and understanding the buyer's needs and communicating that understanding to the buyer. The student will develop an awareness of the selling process toward mutual satisfaction for both the seller and buyer of goods and/or services. (S, O)

Personal Finance studies the economic management of personal finances. The course provides an overview of various decision-making concepts, tools and practical knowledge to assist the student in effective management of personal financial affairs. Topics include: budgeting, borrowing, career choices, consumer credit, financial statements, insurance, real estate, retirement planning, tax planning, transportation, savings and investing. (S-online)

Organizational Behavior is a study that investigates the impact that individuals, groups, and structure have on behavior within an organization, and then applies that knowledge to make organizations work more effectively. The course will focus on how managers can improve productivity, reduce absenteeism and turnover, and increase employee citizenship and job satisfaction. (S, O)

A course that is a survey of human resource management, including job analysis, recruitment, selection, performance appraisal, compensation, training and labor relations. The impact of environmental influences, such as legislation, court decisions and unions on human resource activities are addressed. (F, O)

The student has the opportunity to participate in various projects and activities to demonstrate and perhaps improve his/her competency level in regard to desired student outcomes of the Business Management program. Activities will consist of a number of topics utilizing team interactions, role-playing, problem identification, problem-solving, creative thinking, decision-making, verbal and written communications and other personal and professional development exercises necessary for successful employment in business. (S, O)

A course designed to meet special departmental needs during new course development. It is used for one year after which time the course is assigned a different number.

Cooperative Education offers students the opportunity to integrate career, social and personal development into the educational process. The cooperative education program allows students to integrate classroom study with a paid work experience related to their fields of study. It is recommended that a student has successfully completed one year of academic study.

A course designed to meet special departmental needs.