CIS 183: Social Media Marketing

Credits 3
This course provides students with the concepts to observe an organization's current presence and competition on the social web, followed by the establishment of realistic social media goals and effective strategies to achieve them. Students will learn how to define an organizations target market on the social web and identify the social media platforms with the highest concentrations of its target audiences and determine how they are participating on those platforms and to select the optimal social media platforms for reaching its target audiences. In addition, students will also learn how to monitor and measure the progress made in reaching social media goals. (F, O)